Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends. Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information, to determine who to target, when to engage, what to include in...

To better understand the growing impact of mobile devices in the retail sector, Deloitte recently conducted an in-depth study asking consumers how they’re currently using their smartphones for shopping, and how they are likely to use them in the future. This report summaries the findings.