From this perspective this paper aims to show how Twitter can be used during conferences, and furthermore how different people are using it. With the help of a survey and analysis of the collected data, benefits regarding the use of a microblogging tool such as Twitter can be presented. The publication shows evidence on how Twitter can enhance the knowledge of a given group or community by micro-connecting a diverse online audience. Statistical data was also used to support this research.

Originally published in: Creativity and Innovation Competencies on the Web, Hornung-Prähauser, V., Luckmann, M. (Ed.) Proceeding of 5. EduMedia conference, p. 145-156, Salzburg.