This paper examines challenges and strategies associated with encouraging individuals to engage in prevention and early-intervention activities focusing on healthy relationships. In order to achieve this, we need a sense of what constitutes family and couple relationship wellbeing so as to have a set of key positive relationship characteristics to aim for in service delivery. The authors also examine what limits an individual's willingness to seek help to strengthen his or her relationships, and then look at policy and practice issues and examples that address, or aim to address, the above.