You are no longer the product

News media Journalism

No publication has embraced the new commercial realities — as though they are an opportunity as much as a crisis — like the Dutch site De Correspondent. Founded in 2013 by two successful young journalists, Rob Wijnberg and Ernst-Jan Pfauth, De Correspondent bills itself as “the antidote to the daily news grind.” Launched with an eight-day crowdfunding campaign that raised a million euros, it now boasts 60,000 members who pay around US$63 a year and sustain a full-time staff of twenty-one journalists and seventy-five freelancers. On this foundation, it is set to launch an English-language edition, the Correspondent, in the United States. De Correspondent illustrates how journalism is changing as publishers focus on reader revenue with ever-increasing intensity. In fact, it exemplifies how readers are becoming something different — members.

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