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Description
Producing new medicines to extend lives and reduce suffering is a noble cause. The marketing of those drugs is often ignoble, with the wining and dining of doctors and the use of specialists to spruik the company line.
A former industry insider gives a unique insight into the selling techniques of big pharma.
Publication Details
Copyright:
Australian Broadcasting Corporation 2011
Access Rights Type:
open
Post date:
21 Oct 2011
