An online general community panel survey was conducted in July 2022. A sample of 1,765 Australian residents aged 18 years and over, aligned with ABS population parameters of age, gender and location of residence (metro and non-metro), completed the survey. Researchers explored participants’ views on sports and race betting advertising by asking how much they agreed with a range of statements on a scale from ‘strongly disagree’ to ‘strongly agree’, and whether they ‘supported’ or ‘opposed’ a range of potential policy responses.

Key messages:

• Around three-quarters (78%) of Australian adults reported seeing or hearing sports and/or race betting (wagering) advertising at least once a week in the past 12 months; two in five (41%) were exposed four or more times a week.
• Young people aged 18–34 years were more likely to be exposed to wagering advertising in ‘interactive media’ (e.g. social media, online), and people aged 55+ years in ‘traditional media’ (e.g. TV, radio, print media).
• Seeing or hearing wagering advertising influenced betting behaviour among people who gambled: 21% were prompted to start betting for the first time, 28% changed what they bet on or tried a new form of betting, 29% placed bets on impulse and 34% increased the amount they bet.