While you’re here… help us stay here.

Are you enjoying open access to policy and research published by a broad range of organisations? Please donate today so that we can continue to provide this service.

Research Summary

Exposure and impact of sports and race betting advertising in Australia

Advertising Gambling Sports betting Problem gambling Public opinion Australia

An online general community panel survey was conducted in July 2022. A sample of 1,765 Australian residents aged 18 years and over, aligned with ABS population parameters of age, gender and location of residence (metro and non-metro), completed the survey. Researchers explored participants’ views on sports and race betting advertising by asking how much they agreed with a range of statements on a scale from ‘strongly disagree’ to ‘strongly agree’, and whether they ‘supported’ or ‘opposed’ a range of potential policy responses.

Key messages:

  • Around three-quarters (78%) of Australian adults reported seeing or hearing sports and/or race betting (wagering) advertising at least once a week in the past 12 months; two in five (41%) were exposed four or more times a week.
  • Young people aged 18–34 years were more likely to be exposed to wagering advertising in ‘interactive media’ (e.g. social media, online), and people aged 55+ years in ‘traditional media’ (e.g. TV, radio, print media).
  • Seeing or hearing wagering advertising influenced betting behaviour among people who gambled: 21% were prompted to start betting for the first time, 28% changed what they bet on or tried a new form of betting, 29% placed bets on impulse and 34% increased the amount they bet.



Related Information

Community attitudes towards sports and race betting advertising in Australia https://apo.org.au/node/322040

Publication Details
License type:
Access Rights Type: