This factsheet summarises research findings on the attitudes and behaviours of Australian readers. It is based on evaluation research of the Get Reading! campaign conducted from 2008 to 2012.
The methodology was an online survey by AMR Interactive, with annual sample sizes of around 1,200 to 1,600 people. The sample includes people aged 16 to 64 years who read a book for pleasure in the past three years. It is a national sample, representative by age, gender and state.
This research tracks the trends in reading behaviours among Australian readers around some important questions:
- How much are Australians reading?
- What are we reading?
- How do we access our reading material?
- What are our attitudes to reading?