Commentary

Article

The ABC should work with commercial media outlets, not compete with them

30 Mar 2016
Description

As the ABC’s managing director Mark Scott approaches the end of his decade-long tenure, Media Watch this week provided a platform for him to highlight his achievements and fire off a couple of parting shots.

It’s not ideal to see the ABC CEO using an ABC program to defend the ABC, but presenter Paul Barry did a reasonable job of representing the other side. “Too rich, too powerful, and biased” was the gist of it.

Before responding, Scott emphasised two key achievements: the launch of ABC News 24, and the move online. iView in particular, he said, had led the Australian media market in streaming technology.

Both services came from within existing budgets, paid for by savings and cuts elsewhere in the corporation. They were contentious at the time, but are now key planks in a sustainable digital future for the ABC.

Continued via link.

Publication Details
Published year only: 
2016
63
Share
Share
Geographic Coverage
Advertisement