This is the first report of a project examining ways of making energy efficient home renovations mainstream rather than a niche activity as is currently the case. Homes are a major contributor to carbon dioxide emissions in Australia; most emanating from the 98 per cent of established homes rather than the less than 2 per cent of new homes built each year. We know from government and industry research that the Australian home renovation sector is very fragmented with many small-scale participants. This is the first Australian study to explore in detail ways in which media is used to influence and communicate home renovation practices involving a large number of small-scale home renovators and design and building practitioners.