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Organisation

Media Management Center

Report

What it takes to be a web favorite


Looking at the behaviour of heavy internet users, this study found a pronounced preference for a small number of familiar news and information websites. Preferences are driven by a number of factors, including the need to manage overwhelming amounts of information. The report also explores the differences between heavy and light news consumers. It emphasizes...
Report

If it catches my eye: an exploration of online news experiences of teenagers


Teenagers aren't much into following serious news online, but news organizations can ? and should ? cultivate their interest by learning how to catch their eyes, diminish their angst, go where they are on the Web, enlist parents and teachers in the cause and help them develop a news persona, according to this report. The...

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