Looking at the behaviour of heavy internet users, this study found a pronounced preference for a small number of familiar news and information websites. Preferences are driven by a number of factors, including the need to manage overwhelming amounts of information.

The report also explores the differences between heavy and light news consumers. It emphasizes the importance, when designing web strategies, of knowing who the audience is, what they're trying to achieve and what knowledge and experience they bring to the process. It suggests local news Web sites need to pay close attention to national sites that have set the bar for ease of use.