This interactive resource provides information on audience engagement with the arts, ticket buying trends across arts and sport, and cultural and creative employment and businesses in each of Australia’s 150 federal electorate divisions.

Today's arts administrator still needs aesthetic appreciation, enthusiasm, and committment to their art, but this needs to be combined with practical business sense and, increasingly, an understanding of marketing and the way in which effective marketing can enhance long-term success. Marketing provides the framework to increase product offerings and to promote arts and entertainment through...

A report on the first year of a major new three-year study of visitors to galleries and museums released by Museums & Galleries NSW. The report demonstrates the value of galleries and museums to all sectors of the community and puts the lie to the common stereotype of art-lovers as ‘champagne-sipping élite’. Guess Who’s Going...

This paper promotes the value of data for strategic marketing and outlines some of the main issues and challenges for arts organisations around collecting, analysing and managing audience data. It also provides a brief overview of data collection methods and Vital Statistics, a program developed and offered by Purple Seven in the UK which will...

Anne Parsons? presentation stresses the need to start a dialogue and create a connection with recipients of marketing messages. The current advertising landscape is characterized by boundless choice but limited attention, low barriers to competitive entry, a focus on consumers, and brands with values and attributes (rather than products with claims). An example is given...