At a time when all jobs, whether in a coffee shop or a bank, can seemingly be described as creative, you’d be forgiven for thinking the word had lost all meaning in the labour market. However, this first piece of research from the Creative Industries Policy and Evidence Centre (PEC), written in partnership with Nesta...

Our future economy will be built on creativity and technology. With artificial intelligence taking over routine tasks, there will be immense opportunities for people who combine creative, technical and social skills - skills that are resilient to future automation. This paper looks at the skills students will need to succeed in their careers.