The aim of this present study was to explore the range of key determinants that may shape the gambling beliefs and behaviours of older adolescent (18–24 years old) and young adult (25–34 years old) women. The research predominantly focused on young women who demonstrated low...

This research argues that there is now a clear body of evidence that current regulatory systems for gambling advertising are ineffective, with further restrictions urgently needed across a range of media channels to prevent exposure to promotions that may encourage young people’s interest and involvement...