A key finding of this research is that while intangible cultural heritage such as dances, performances and craft production is already a mainstay of Samoan tourism, tangible cultural heritage sites beyond the museums and the Samoan Cultural Village in Apia are largely missing.

Tourism has been identified as an important economic industry for Small Island Developing States (SIDS), including Papua New Guinea (PNG). One of the important niche markets for tourism is cultural heritage, which involves “travellers seeing or experiencing built heritage, living culture or contemporary arts” (Timothy 2011: 4). While cultural heritage tourism comprises 40% of the...