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Report
Shifting from car ownership to car usership: final report
This research takes a in-depth look at the relationship people have with cars and their willingness to move away from a relationship of personal ownership.
Report
Demand for sharing economy mobility services: the market, brand growth & behaviour change
There has been a rapid global rise in both bike and car share offerings. Yet many of these have only current low adoption levels, highlighting a pressing need to understand the consumer behaviour that surrounds their adoption. This research maps how future mobility and demand...