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|Demand for sharing economy mobility services: the market, brand growth & behaviour change||1.77 MB|
There has been a rapid global rise in both bike and car share offerings. Yet many of these have only current low adoption levels, highlighting a pressing need to understand the consumer behaviour that surrounds their adoption. This research maps how future mobility and demand will be shaped as share car and bike schemes continue to grow in penetration in the mainstream market, producing a new generation of sharing literate consumers.
This research aims to answer the following questions: