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Martin Lennartsson

Conference paper

Exploring product development in industrialized housing to facilitate a platform strategy


Industrialized house-building companies are offering unique products by adopting an engineer-to-order (ETO) strategy. Client satisfaction is achieved by adaptation of product solutions and swift introduction of new technology in combination with cost-efficient production and short lead-time for completion. Product development is executed in collaboration with the clients and changes in requirements are frequent. The use...
Conference paper

Impact on the design phase of industrial housing when applying a product platform approach


With a glulam-based post-beam building system, a variety of building solutions is offered on the market for multi-story buildings. The building system must be adaptable to the demands of each project. However, short lead-time, efficient manufacturing and assembly must be ensured. The use of product platforms has been acknowledged as an enabler to manage external...

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