Government policies and programs have had relatively limited success in fostering widespread adoption of energy efficient products and solutions in Australia’s residential sector. Part of the problem has been the reliance on behaviour change models that assume consumers to be rational individualistic actors, who can be influenced by more and/or improved information, education and market...

For building owners, the renovation process can be a hassle, shaped by the ambiguity of the measures to implement. Uncertainty is one of the reasons why the renovation rate continues to linger around 1% and private investments remain limited. Achieving the full market potential of renovation calls for a paradigm shift, where a more service-oriented...

This CRC for Low Carbon Living project investigates the role that media plays in shaping home renovation practices. This second report tells the story of the Home Renovators’ Media World. It provides a more detailed and nuanced understanding of the roles of media in home renovation processes, from the perspective of renovators. Such an understanding...

Purpose / Context – Energy efficiency measures/ private home-owners/ decision process Methodology / Approach –Explorative research/ qualitative interviews/ content analysis Results – Decisions towards energetic renovation measures can be characterized as a strategic consumer decision rather than the often assumed purely investment decision. Emotionally shaped motives seem to displace rational determinants such as financial savings...

This is the first report of a project examining ways of making energy efficient home renovations mainstream rather than a niche activity as is currently the case. Homes are a major contributor to carbon dioxide emissions in Australia; most emanating from the 98 per cent of established homes rather than the less than 2 per...