Cultural and creative sectors have become well established as important assets in strengthening Europe’s economic structure and maintaining its competitiveness in the global economy. This study maps the different value chains for visual arts, performing arts, cultural heritage, artistic crafts, book publishing, music, film, TV and broadcasting as well as multimedia.

The Tokyo Metropolitan Government has developed this strategy to guide the basic direction of cultural policies, looking ahead to the 2020 Tokyo Olympic and Paralympic Games and beyond.

The mission document encompasses data mapping, demography building and formalises the processes of cultural activities. It includes strategic plan, action plan, and budget plan for the years 2017 - 2020.

This strategic plan has been developed to help Writers Victoria to grow membership and extend the reach of programs, participants, audiences and impact.

The aim of the study is to provide successful approaches and methods in the area of Audience Development to the European Commission as well as to equip cultural leaders inside an organization with the means to make a transition towards a more audiencecentric organization on both the internal and external levels.