There can be little doubt people believe narratives are important and that crafting, manipulating, or influencing them likely shapes public policy. But how does one actually do this? To Michael D. Jones and Deserai Crow, it starts by understanding the component parts of a narrative and configuring those in a way that maximises your chances of success. Setting the stage, establishing the plot, and casting the characters are all vital steps towards stating the moral of the story: the solution to the policy problem. Once there it is just as important to identify the venues and intervention points at which telling the story matters most.