SA is well positioned to benefit from the global cycling boom.
The key assets to build on include:
The SA Tour Down Under is the first event each year on the UCI world cycling calendar. All up more than 795,000 people attend stages of the race. It contributed more than $49m to the state economy in 2016. 1 It’s considered one of the top bike business events in Australia, with major brands meeting at the TDU Village.
Adelaide is the home of Cycling Australia’s High Performance Unit that trains cyclists for the Olympics and other world titles.
SA has 5 of the top 9 cycling destinations for cycle tourists in Australia, according to a 2015 Roy Morgan survey.
Melrose is the location for two of the top mountain biking events in Australia
The Mt Lofty Ranges is being developed as an international mountain bike destination
Attendance and participation in a wide range of cycling events across the state – from the Tour Down Under, Bike SA events, to the Pedal Prix _ indicate that the SA community is engaged in cycling. The city is flat, surrounded by hills, close to the sea and to wine and food regions, providing varied terrains for cycling and making it one of the best cycling cities for road and mountain cycling in Australia.
A growing base of bike entrepreneurs creating bike components, accessories and experiences here.
These assets form the basis of a comparative advantage that could be leveraged to grow the SA bike economy. But the fragmented SA bike ecosystem needs to be connected and supported by a vision for growth.
The bike economy connects state priorities in tourism to regional development and health. The bike economy fits the Adelaide and SA culture and benefits from our creative strengths. The bike economy can be a ‘smart specialisation’ for the state.