The innovative power of the cultural and creative sectors is essential for the further development of European economies and societies, because it:

• generates well-being and cohesion; - shapes the public space used by millions of Europeans;
• modernises industries and business sectors with new creative input and methods;
• provides meaning and a feeling of belonging;
• upgrades urban and rural areas;
• designs our products and services;
• produces and digitises content;
• enriches our visual experiences;
• provides content for debates.