This is a report of results of a survey commissioned by the Public Interest Journalism Initiative from Essential Media.
Essential Media conduct a fortnightly omnibus survey, in which five questions relating to public interest journalism were included. This survey was conducted from 24-29 October, 2019, and had 1,084 respondents (95% certainty for random sampling).
- Australians are strong users of media, with commercial radio and television still leading (used by 55% daily), followed by social media (47%), then public radio and television (44%) and, finally, newspapers and magazines (25%).
- Beyond media being interesting and entertaining, Australians also want their media to inform and educate and investigate issues of national importance.
- Almost half of Australians do say they would pay higher taxes for increased public interest journalism.
- Too little public interest journalism is seen as occurring in local government affairs, followed by state and territory and international affairs, with national affairs being better catered for.