Survey

Community value of public interest journalism: October 2019

Publisher
Local news Journalism Public interest Community engagement News media Mass media Australia
Description

This is a report of results of a survey commissioned by the Public Interest Journalism Initiative from Essential Media.

Essential Media conduct a fortnightly omnibus survey, in which five questions relating to public interest journalism were included. This survey was conducted from 24-29 October, 2019, and had 1,084 respondents (95% certainty for random sampling).

Key findings:

  • Australians are strong users of media, with commercial radio and television still leading (used by 55% daily), followed by social media (47%), then public radio and television (44%) and, finally, newspapers and magazines (25%).
  • Beyond media being interesting and entertaining, Australians also want their media to inform and educate and investigate issues of national importance.
  • Almost half of Australians do say they would pay higher taxes for increased public interest journalism.
  • Too little public interest journalism is seen as occurring in local government affairs, followed by state and territory and international affairs, with national affairs being better catered for.
Publication Details
Access Rights Type:
open