This is a report of results of a survey commissioned by the Public Interest Journalism Initiative from Essential Media. Essential Media conduct a fortnightly omnibus survey, in which five questions relating to public interest journalism were included. This survey was conducted online from 7-11 February 2024, and had 1149 respondents (95 per cent certainty for random sampling). 

The Essential Report - Public Interest Journalism Initiative, is Essential Media’s report on its Qualtrics data results from the survey. That report is included in this document in its entirety. This report forms part of PIJI’s ongoing work to understand how the community values public interest journalism, including surveys conducted at six-month intervals between October 2019 and November 2020.

Willingness to pay data from this survey has been used to inform modelling for a public interest journalism tax rebate.