While you’re here… help us stay here.

Are you enjoying open access to policy and research published by a broad range of organisations? Please donate today so that we can continue to provide this service.


Hope? Contempt? Reciprocity? How each political party’s election ads reveal their key messages

Advertising Australian federal election 2022 Election campaigns Political parties Australia

The federal election campaign is underway and political advertising has really started to ramp up. But who is the target audience for each party’s ad, what are their key messages and how effective will they be?

I research how people or organisations use stories to effect change via, for example, political advertising or entertainment. When I look at each party’s early campaign ads, here’s what stands out for me.

Read the full article on The Conversation.

Publication Details
License type:
Access Rights Type: