Various claims have emerged relating to carbon offsets as part of the growing trend of marketing claims promoting the beneficial environmental aspects of products. Marketing claims about the environmental benefits of products and services include the ability to 'neutralise' the 'carbon footprint' of a product or service, for example, cars, flights and households. The difficulties in understanding and verifying such claims give rise to a concern that consumers may be facing misleading and deceptive conduct associated with this emerging market.

This issues paper is part of the ACCC's process of developing its views on carbon offset claims before releasing guidance for consumers and business.

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