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Report
Loyalty program assessment: Flybuys
Publisher
Privacy
Transparency
Big data
Loyalty programs
Sector regulation
Information resources management
Australia
Resources
| Attachment | Size |
|---|---|
 apo-nid65482.pdf
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243.61 KB |
Description
The Office of the Australian Information Commissioner (OAIC) undertook a privacy assessment of the Coles flybuys loyalty program (flybuys) to assess whether the program:
- managed personal information in an open and transparent way as required by Australian Privacy Principle (APP) 1
- notified individuals of the collection of personal information in accordance with its APP 5 obligations.
The assessment also considered whether flybuys was adequately describing its main uses and disclosures of information, particularly in relation to any analytical or ‘big data’ activities, in its privacy notices.
Publication Details
Copyright:
Commonwealth of Australia 2016
Access Rights Type:
open
Post date:
13 Jul 2016
