Organisation

Women's Health Victoria

Policy report

Policy brief: Women’s mental health in the context of COVID 19 and recommendations for action

This policy brief summarises the evidence for the impact of COVID-19 on women's mental health, and makes recommendations for government actions to better support women’s mental health during the COVID-19 response and recovery.
Discussion paper

Community responses to gender portrayals in advertising: a research paper

This study suggests that community members perceive that stereotyped gender portrayals and sexualised images of women are common in advertising, and that these portrayals pressure women and men to conform to limiting stereotypes, have negative impacts on health and wellbeing, and may support attitudes that...
Report

Addressing and preventing sexist advertising: an analysis of local and global promising practice

This research paper explores the efficacy of interventions that aim to address sexism or promote progressive gender representations in advertising, highlighting examples of local and global promising practice.
Discussion paper

Advertising (in)equality: the impacts of sexist advertising on women’s health and wellbeing

This issues paper argues that the continued use of gender stereotypes and increasing reliance on images that sexualise and objectify women in advertisements undermines efforts to promote gender equality in Australia. The studies cited in this paper demonstrate that there is a clear business case...
Discussion paper

Great expectations: how gendered expectations shape early mothering experiences

Motherhood is commonly viewed by contemporary society as a time of great joy, when ‘good mothers’ effortlessly bond with their newborns and adapt to their new role with ease. However, for many women and their partners, pregnancy, birth and early parenting do not meet these...