Women's Health Victoria

Discussion paper

Community responses to gender portrayals in advertising: a research paper

This study suggests that community members perceive that stereotyped gender portrayals and sexualised images of women are common in advertising, and that these portrayals pressure women and men to conform to limiting stereotypes, have negative impacts on health and wellbeing, and may support attitudes that...
Report

Addressing and preventing sexist advertising: an analysis of local and global promising practice

This research paper explores the efficacy of interventions that aim to address sexism or promote progressive gender representations in advertising, highlighting examples of local and global promising practice.
Discussion paper

Growing up unequal: how sex and gender impact young women's health and wellbeing

The aim of this paper is to look at young women's health and wellbeing between the ages of 10 and 20. We examine young women's experience of six interrelated priority health areas: physical health, sexual and reproductive health, body image, relationships, mental health and social...
Discussion paper

Advertising (in)equality: the impacts of sexist advertising on women’s health and wellbeing

This issues paper argues that the continued use of gender stereotypes and increasing reliance on images that sexualise and objectify women in advertisements undermines efforts to promote gender equality in Australia. The studies cited in this paper demonstrate that there is a clear business case...
Evaluation

"I never realised they were so different": Understanding the impact of the Labia Library

The Labia Library is an online resource developed by Women's Health Victoria (WHV) in response to increasing demand for female genital cosmetic surgery, also known as labiaplasty.