This report sets out the findings from national sample of Australians to explore how people perceive and understand the various types of personal information that organisations collect, use and share - along with the associated risks.

This report examines the reliance Australian consumers have on data-driven technologies and digital marketplaces, and explores how this reliance has evolved since 2018. The report also sets out the key consumer policy implications the research results pose – and what can be done by market stewards to ensure consumers interests are promoted in digital marketplaces.