Person

Kim Borg

Article

Inspire for better communications: achieving compliance is all in the framing

Recognised as the first model of behaviour change specifically designed to help public administrators, BehaviourWorks’ INSPIRE framework is based on a simple mnemonic that describes seven of the most powerful techniques: implementation intentions, norms, salience, procedural justice, incentives, reputation and credibility and ease.
Journal article

The INSPIRE Framework: how public administrators can increase compliance with written requests using behavioral techniques

This article reports that a growing body of behaviour change literature has identified techniques that can be used in written correspondence to influence behaviour.