According to this survey report younger generations are extremely cynical about big business’s motivations to jump on social justice bandwagons and some think their employers judge them on their ability to toe a politically correct corporate line.

Increasingly, corporations are seen to be moving away from holding shareholders interests as the central goal in order to align themselves prominently with popular causes. Polling shows that the public are increasingly unimpressed by corporate activism and that overall, doing nothing is almost certainly the best approach from a business perspective.

Bracket creep chips away at living standards, especially those of younger generations, this paper from the Centre for Independent Studies outlines.