Young people possess capabilities, knowledge and creativity to live healthy and happy lives. However, in Australia, similar to elsewhere in the world, young people report high levels of psychological distress brought about through such everyday events as: managing uncertain life transitions; peer pressures and influences...

Whilst most young people are doing well, a concerning number are vulnerable to or directly affected by ill mental health (Lawrence et al., 2015). The experience of mental illness can have long lasting impacts including social disconnection and poorer life outcomes (AIHW, 2015). Alongside strategies...

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Online social marketing campaigns are an increasingly popular strategy for engaging, informing, and influencing young...