Katya Andreyeva

Katya is a Consultant with SVA Consulting. She is an experienced strategy professional and social impact evaluator with expertise advising community, commercial and government sectors. Katya has a deep understanding and knowledge of methodologies and frameworks for social impact evaluation and is an Accredited Social Return on Investment (SROI) practitioner. Katya has been involved in over 30 SROI projects and supported many organisations to better understand measurement and improve their impact. - See more at:

Seven pitfalls to avoid in outcomes measurement

What are the common things that go wrong when setting up an outcomes measurement approach? SVA consultants share 10 years of insights.

Are you really focused on your clients?

Prompts to help you reflect on how well you know your clients and what they need, drawing upon the SVA Fundamentals for Impact.

Managing to outcomes: what, why and how?

Measuring the things that matter most is only part of the story; real change comes through building a culture that understands how to use this data to manage to outcomes. Five key reasons for managing to outcomes are: to sustain or grow funding, to improve...