Mark Balnaves

Conference paper

Internet aggregators: the impact of the classifiers on open communication

The Net Neutrality debate in the United States has ramifications for all countries interested in how the Internet is structured as an 'open space'. The US Federal Communications Commission (FCC) developed in 2005 general principles governing access to the Internet, given the potential of ISP...
Conference paper

Survey wars: The explosion of measurement in audience ratings

The ways of knowing modern audiences, broadcast ratings, is now big billion dollar business, with Google in alliance with Nielsen, one of the world's leading media researchers, to literally auction audiences off to the highest bidder. Ironically, 'the black box' of survey and sampling methodology...
Conference paper

Ratings in revolution or transition?

The much touted transformations of television not only towards more television but more ways of accessing television presents particular challenges for 'business as usual' in audience measurement, particularly with respect to the trade-offs involved in establishing and maintaining broadcast ratings conventions. The gradual erosion of...