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Mark Balnaves

Conference paper

Internet aggregators: the impact of the classifiers on open communication


The Net Neutrality debate in the United States has ramifications for all countries interested in how the Internet is structured as an 'open space'. The US Federal Communications Commission (FCC) developed in 2005 general principles governing access to the Internet, given the potential of ISP and broadband carriers to potentially restrict or control traffic for...
Conference paper

Survey wars: The explosion of measurement in audience ratings


The ways of knowing modern audiences, broadcast ratings, is now big billion dollar business, with Google in alliance with Nielsen, one of the world's leading media researchers, to literally auction audiences off to the highest bidder. Ironically, 'the black box' of survey and sampling methodology that delivers audiences remains a mystery to most, just as...
Conference paper

Ratings in revolution or transition?


The much touted transformations of television not only towards more television but more ways of accessing television presents particular challenges for 'business as usual' in audience measurement, particularly with respect to the trade-offs involved in establishing and maintaining broadcast ratings conventions. The gradual erosion of the standard broadcast model and the evolution of niche broadcasters...

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