Marketers and businesses are trying to tap into a growing desire of many Australians to actively look after people and planet when choosing consumer goods. This report looks at how consumers are currently experiencing 'green' claims and what, beyond strong enforcement actions by regulators against misinformation, can be improve the quality of information available to...

This paper argues that overtourism is posing a threat to the Great Ocean Road and the surrounding environment, impacting the region’s ecosystems, infrastructure, culture and the livelihoods of local communities.

This report explores the use of political marketing and management during the COVID-19 pandemic and provides valuable insights into political marketing and management in practice.

The prime minister’s style has proved effective so far, but does it contain the seeds of its own failure?

This report summarises the results of a rapid review of recent (2011–2016) literature on community and employer attitudes toward inclusion of people with disabilities. It also reviews key social marketing campaigns that aimed to improve attitudes toward inclusion of people with disabilities