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Digital marketing

Alternative labels
Email marketing
Data-driven marketing
Subject Hierarchy
Broader terms
Marketing
Current term
Digital marketing
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Report

Data-driven marketing of harmful and addictive products


Companies are using sophisticated data-driven marketing methods to track, profile and target Australians with advertising of harmful and addictive products, including gambling, alcohol and unhealthy food. This report calls for a strong regulatory response to address the harms. It recommends a range of measures that will help create safer online spaces for people most at...
Report

Made to manipulate: the impact of deceptive online design practices on wellbeing and strategies to mitigate harm


This report describes what Australia can learn from other countries in tackling deceptive and manipulative online design features. It finds that Australia is falling behind and lacks economy-wide protections against unfair trading practices. The report makes recommendations for government, regulators and businesses.
Journal article

Regulating the digital environment to protect users from harmful commodity marketing

Harmful commodity marketing (e.g: alcohol, vaping and unhealthy food and beverage products) in digital spaces has been linked to adverse health outcomes and there have been calls for its regulation. This article explains why this is important and considers how such regulation could be achieved.
Policy report

Freedom of thought, social media and the teen brain


The authors of this paper argue that policy solutions to protect freedom of thought should not focus on outright technological bans but on measures to restrict exploitive platform design features and on investment in media literacy education to empower teens, parents and teachers to use social media in ways that foster health and well-being.
Policy report

Best interests and targeting: implementing the Privacy Act Review to advance children's rights


This paper explores 'targeting' from a child rights framework, identifying some of the more common ways targeting – as defined in the 2022 Privacy Act Review – interacts with children’s rights.