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Digital marketing

Alternative labels
Email marketing
Data-driven marketing
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Marketing
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Digital marketing
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Report

Platform cooperatives and employment: an alternative for platform work


Platform cooperatives refer to cooperatives that are directly owned and managed by their members and that use websites and/or mobile apps to sell goods and/or services. This paper provides an overview of employment in platform cooperatives and offers insights on their distinctive features.
Briefing paper

Targeted advertising and profiling in the Privacy Act review: are we going far enough?


This paper reflects discussions around targeted online advertising held in a roundtable of 16 policy experts from a privacy, human rights and consumer law perspective. A number of recommendations for stronger regulation in this area, including requiring explicit opt-in for targeted advertising, are made.
Report

Intrusive and unhelpful: targeted advertising in Australia


This research reports on a survey of Australians asking their opinions about targeted advertising. Significant majorities of people find targeted ads intrusive and unhelpful. There is widespread support for enhanced regulation in this area, including strong support for proposals requiring platforms to provide opt-out choices.
Submission

Submission to the Senate Economic Reference Committee’s investigation into the influence of international digital platforms


This submission from a group of young people relates to the collection and processing of children’s data, particularly for the purposes of profiling and behavioural advertising. It argues for stronger protections to give children more say about how their data is used and ensure use aligns with their best interests.
Submission

Response to the Senate Economic Reference Committee’s inquiry into international digital platforms operated by big tech companies


This submission to an inquiry into international digital platforms operated by big tech companies focuses on the collection and use of children and young people’s data, particularly for the purposes of profiling and behavioural advertising. The submission calls for stronger regulation to protect children and young people.