This submission from a group of young people relates to the collection and processing of children’s data, particularly for the purposes of profiling and behavioural advertising. It argues for stronger protections to give children more say about how their data is used and ensure use aligns with their best interests.

Key points

• Fundamentally, young people do not want their data used to sell them things, especially without their consent.
• Children and young people’s data should only be collected and processed in ways that are in their best interests.
• Too much data is too often collected about children and young people, stored for too long, and shared with too many people.
• Children and young people should have more control and say in how their data is collected and used.