Digital marketing
Alternative labels
Email marketing
Data-driven marketing
Report
Digital lives of Australians 2022
This report is the second in an ongoing longitudinal study by auDA. The study provides an in-depth exploration into the online experiences of Australians to understand what they value, their most significant challenges and identify opportunities that will support improvements in online outcomes for Australians.
Technical report
Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion: a technical report
This comprehensive report details the full extent of the way that alcohol is being marketed across national borders – often by digital means – and often regardless of the social, economic or cultural environment in receiving countries.
Report
Digital lives of Australians 2021
Researchers sought feedback from more than 1,500 Australian consumers and more than 400 small business owners about their online needs and challenges. The research found that most consumers feel that the Internet has a positive impact on their lives. However, the research also found consumers and small businesses are not as confident as they could...
Policy report
Preparing the tourism workforce for the digital future
Acknowledging that national policies will need to be responsive to needs across a diverse sector, with varying levels of digital maturity amongst enterprises (and people), this report presents a selection of policy considerations to prepare the tourism workforce for the digital future.
Report
Google’s economic impact in Australia
Digital technologies have become central to how Australians conduct their daily lives and work. This report, prepared by AlphaBeta on behalf of Google, examines the economic value presented by Google’s suite of online services