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Digital marketing

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Email marketing
Data-driven marketing
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Marketing
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Digital marketing
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Report

Under the radar: harmful industries' digital marketing to Australian children


This report highlights the worrying fact that digital marketing for alcohol, unhealthy food and gambling is reaching children at a very young age, affecting their attitudes, habits, consumption – and health. This report calls for strong, evidence-based policies and government regulation to protect children from digital marketing by harmful industries.
Article

Twitter is banning political ads – but the real battle for democracy is with Facebook and Google


While Twitter should get credit for its sensible move, the microblogging company is tiny compared to Facebook and Google. So, until the two giants change, Twitter’s political ad ban will have little effect on elections around the globe.
Article

Shoshana Zuboff on the undetectable, indecipherable world of surveillance capitalism


This article is an edited and condensed version of a conversation with Harvard Professor Shoshana Zuboff, in which Zuboff shares an in-depth explanation of the workings of surveillance capitalism, how to “awaken the public mind” to its dangers, and how to rescue the digital future for democracy.
Report

Weaponizing the digital influence machine


This report argues that today’s digital advertising infrastructure creates disturbing new opportunities for political manipulation and other forms of antidemocratic strategic communication.
Report

B2b and b2c email marketing: insights for success in the inbox and beyond


A head-to-head comparison, between B2B and B2C email marketing organisations.