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Digital technologies have become central to how Australians conduct their daily lives and work. As a rapidly growing number of Australian businesses and consumers buy, sell and interact with each other online, tools like Google’s search, advertising, maps and productivity platforms generate significant value for businesses and consumers throughout the nation.
For businesses, such value is experienced in the form of revenue gains, access to new customers and markets, as well as cost and time savings. For consumers, these come in the form of increased convenience, greater productivity in their daily lives, as well as improved access to entertainment and information.