This report is the second in an ongoing longitudinal study by auDA. The study provides an in-depth exploration into the online experiences of Australians to understand what they value, their most significant challenges and identify opportunities that will support improvements in online outcomes for Australians.
The research was conducted in partnership with SEC Newgate Research. It included a survey of over 1,500 consumers and nearly 400 small businesses, as well as an online discussion forum and in-depth interviews with selected participants.
- Post-pandemic, Australians continue to recognise the internet’s positive impact with 98 per cent saying it delivers value to their lives.
- Small business demand for key digital skills outweighs consumer interest in developing those skills. This digital skills gap may prevent small businesses from effectively harnessing online opportunities.
- Younger Australians and those from culturally and linguistically diverse backgrounds report an interest in digital upskilling, helping address the digital skills shortfall.
- Cyber security is a top concern for consumers and small businesses.
- Australians are mostly positive about the future of the internet. Younger Australians and those from culturally and linguistically diverse backgrounds are most excited by future online opportunities.
Digital lives of Australians 2021 https://apo.org.au/node/315377
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17 Nov 2022