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Marketing

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Report

Direct messages received from wagering operators


This research examined the effects of ‘push marketing’ – direct promotional messages such as text messages, emails and phone calls – on wagering operators’ account-holders.
Report

Overbranded, underprotected


This report analyses how the current regulatory system fails in the objective to protect children from the marketing of unhealthy food and what needs to be done to improve the way the system works.
Report

Tobacco reforms literature review: final report


This research presents overwhelming global evidence that tobacco firms are developing new ways to get kids hooked on nicotine products and more needs to be done.
Survey Report

US public libraries: marketing and communications landscape


This report provides an overview of how US public libraries communicate to their users and the broader community. Results confirm that libraries do a lot with limited resources, there’s a focus on social media, and that efforts successfully increase community awareness about the library.
Discussion paper

Exporting coal myths: how a coal mine that destroyed a town now claims it will save one


The decade-long fight over the controversial Stage 3 expansion of the New Acland Coal (NAC) mine looks set to continue, with the Queensland Supreme Court disagreeing with an earlier Land Court decision that the mine should not be granted approval, a decision followed by the Queensland Department of Environment and Science (DES).