Greenwashing
Alternative labels
Environmental spin
Description
Greenwashing is a form of advertising or marketing spin in which green marketing is deceptively used to persuade the public that an organisation's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers.[Wikipedia]
Report
The integrity gap: restoring trust in the climate and energy debate
A report from an inquiry into the prevalence and impacts of misinformation and disinformation relating to climate change and energy in Australia. The report outlines and addresses inquiry participants' views and recommendations. It sets out the prevalence of threats to climate information integrity and an approach to strengthening information integrity in Australia. It provides 21...
Report
Lies of emission: the Australian Government as a source of climate misinformation and disinformation
Climate misinformation and disinformation in Australia often originates from the very institutions charged with protecting the public interest. This report finds that the Australian Government is a source of climate misinformation and disinformation. While the report focuses on climate, the reforms outlined address the same root causes that enable misinformation across Australian public life.
Report
Banking climate failure: the broken climate promises of Australia’s big four banks
This analysis reveals that in 2023, Australia’s big four banks - ANZ, Commonwealth Bank, NAB, and Westpac, continued to pour billions of dollars into the fossil fuel industry. This report argues that this completely undermines their 'climate credentials'.
Report
Greenwashing the skies: how the private jet lobby uses “sustainable aviation fuels” as a marketing ploy
The report analyses potential sustainable alternatives to kerosene-based fuels and finds that there is no realistic or scalable alternative that would meet current aviation needs. It concludes that private jet expansion, even with alternative fuels, is not defensible and should be considered by policymakers with great caution.
Report
Deforestation crisis on their watch
Australia is a global deforestation hotspot, driven primarily by the beef industry. This report assesses how the commitments and implementation efforts of ten of Australia’s largest beef buyers stack up against a conversion and deforestation-free target by 2025. All of the companies assessed failed, with none scoring above 50%.