In this second post in our blog series on 'fake news', Damian Tambini illustrates the underlying structures of the online advertising industry that make fake news lucrative.

Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends. Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information, to determine who to target, when to engage, what to include in...

This research study investigates how Pacific Peoples of New Zealand perceive and interpret their cultural identity through targeted television health messages and advertising. These health messages which portray Pacific Peoples are sponsored by the New Zealand Government and Non-Government Organisations (NGOs). A brief review of past and current significant literature regarding representation of people of...

Audit approach The objectives of the audit were to: assess the effectiveness of the ongoing administration of the Australian Government’s campaign advertising framework; and assess the effectiveness of the selected entities’ administration in developing advertising campaigns and implementing key processes against the requirements of the campaign advertising framework applying at the time, and relevant legal...

Not only are advertisements that feature sex and violence bad for business, but more importantly they are causing damage by normalising violence against women.