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Advertising

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Television advertising
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Marketing
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Advertising
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Position paper

Hidden harm: targeting alcohol's impact on children and families


In the lead up to the 2 July 2016 election, the Foundation for Alcohol Research and Education (FARE) is calling on all major political parties to address alcohol’s hidden harm.
Journal article

Alcohol advertising in sport and non-sport TV in Australia, during children’s viewing times

Exposure to alcohol advertising is associated with initiation of drinking in children who have not previously been drinkers, and greater consumption in pre-existing drinkers, according to this study.
Report

Annual alcohol poll 2015


This poll assesses Australians’ attitudes towards alcohol, alcohol consumption behaviours, awareness and experiences of alcohol harms and perspectives on various alcohol policies. Overview The Foundation for Alcohol Research and Education’s (FARE) Annual Alcohol Poll (the Poll) assesses Australians’ attitudes towards alcohol, alcohol consumption behaviours, awareness and experiences of alcohol harms and perspectives on various alcohol...
Discussion paper

Sports betting and advertising


Summary: Reviews the growth of sports betting and the accompanying proliferation of sports betting advertising, with particular focus on its integration into sporting events and broadcasts.It draws on lessons from the advertising of other potentially harmful products, and synthesises research into gambling advertising and the promotion of sports betting. Key messages
Audio

The dark art of political advertising


Overview: To those in the advertising business, political parties are ‘brands’, like Coke or Pepsi. Whom you choose to vote for is akin to deciding which brand of toothpaste you’ll purchase. Dee Madigan has been in the ad game for 18 years and has worked on 5 ALP election campaigns. She reveals the tricks of...