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Advertising

Alternative labels
Television advertising
Subject Hierarchy
Broader terms
Marketing
Current term
Advertising
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Report

Government advertising and accountability


This inquiry proposes measures to regulate government advertising. The report includes a minority report from government senators.
Report

Theories for understanding government advertising in Australia


Sally Young assesses propaganda theory in relation to the current debate on the use and possible misuse of government advertising by incumbent Coalition and Labor parties. In particular, Young comments on the relationship between governments, as major advertisers, and the editorial content of media outlets.
Thesis

The Effects of Tobacco Graphic Health Warnings on Smokers


In 2007, the New Zealand government announced a change in the legislation on tobacco on-pack warning labels, requiring text-based warning labels to be replaced by graphic health warnings (GHWs). According to this new regulation, GHWs must cover 30% of the front and 90% of the back of all cigarette and tobacco packets that are manufactured...
Report

Federal government advertising


Government advertising is a contentious issue in modern democracies. In Australia, both Commonwealth and state governments are entitled to taxpayer money to provide the public with information about their programs. This is allowed for under the Commonwealth Electoral Act 1918. Richard Grant provides figures on expenditure since 1991 and examines proposals for reform.