Media research has long given special attention to the notion of a 'gatekeeper'. With established mass media the gatekeeper came in many guises, as a managing editor, copy editor or in some cases a lawyer, each of whom could influence (or decide) what got published and in what form. Or even decide that material would...

The ways of knowing modern audiences, broadcast ratings, is now big billion dollar business, with Google in alliance with Nielsen, one of the world's leading media researchers, to literally auction audiences off to the highest bidder. Ironically, 'the black box' of survey and sampling methodology that delivers audiences remains a mystery to most, just as...

Assessing the Intrinsic Impacts of a Live Performance attempts to define and measure how audiences are transformed by a live performance. The study's research design consisted of a pair of questionnaires. One administered in-venue just prior to curtain, and the other sent home with the respondent and mailed back. The first questionnaire collected information about...

The much touted transformations of television not only towards more television but more ways of accessing television presents particular challenges for 'business as usual' in audience measurement, particularly with respect to the trade-offs involved in establishing and maintaining broadcast ratings conventions. The gradual erosion of the standard broadcast model and the evolution of niche broadcasters...

In the digital age, in a time where increasing amounts of video are being published and distributed online, we need more quantitative information on user needs and user consumption of online video to determine a sensible broadcast and communications policy. This talk outlines what types of video communication we now encounter online, what approaches to...