Mapping the adoption processes of energy efficient products in the residential sector: final report

Consumer choice Energy consumption Energy productivity Monitoring and evaluation
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DOI: 10.25916/5ce9d8071e26c 1.87 MB

This report provides a summary of the research activities in the research project RP3028: A Virtual Market for Analysing the Uptake of Energy Efficiency Measures in Residential and Commercial Sectors.

To enable the development of policy programs to increase adoption of energy-efficient products, there is a need to develop a knowledge base from which it is possible to understand the likely success of policy interventions.

The required knowledge will be based on a combination of data and observations from which to develop either a mental or a computational model. These models, in turn, will guide the policy design, implementation and evaluation process.

The effort to increase energy efficiency in the residential sector, depends to a large extent on the consumer behaviour of residents, and in this report, we provide a summary of the complexities of consumer choice. These aspects of consumer choice have been embedded into an Agent-Based Model of household energy efficiency adoption, and this model is described in this report.

Keywords: Energy efficiency; Agent-Based Modelling; Solar Hot Water; Consumer choice

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